Privacy Policy

Introduction

Welcome to MyCityMerch (also doing business as My City Merch and My City Merchandise), your premier destination for unique city-themed merchandise. We are dedicated to not only offering you high-quality products but also ensuring that your privacy is protected throughout your shopping experience with us. This Privacy Policy serves as our commitment to you, outlining how we collect, use, protect, and share information gathered about you in connection with your use of our website, products, and services.

At MyCityMerch, we understand the importance of privacy in the digital age and are committed to transparency in our practices. Whether you're browsing our site, registering for an account, or making a purchase, we want you to know that we prioritize your privacy and the security of your personal information.

Why We Collect Information

The primary reason we collect personal information is to provide and enhance the services we offer to you. From processing your orders to improving your browsing experience, every piece of information we collect serves a specific purpose aimed at delivering the best possible service. Additionally, we gather information to communicate with you, personalize your shopping experience, and keep you informed about our latest products, services, and offers that might interest you.

Our Approach to Privacy

We adhere to the principles of transparency, accountability, and user control when it comes to data collection and processing. This means that we not only explain what information we collect and why but also give you control over that information. We respect your privacy rights and strive to ensure you feel secure and informed when interacting with MyCityMerch.

This Privacy Policy details the types of information we collect, how we use it, the circumstances under which we share it with third parties, and the choices you have regarding your personal information. Whether you are a long-time customer or new to our site, we believe it's important for you to understand these practices and know how to exercise your rights.

We invite you to read this policy carefully to understand our practices regarding your personal information and how we will treat it. By accessing or using our website, you agree to this privacy policy. If you have any questions or concerns about our policy or our practices, please contact us using the information provided at the end of this policy.

Information Collection

At MyCityMerch, we collect information to provide and improve our services, fulfill your orders, and enhance your experience on our site. Understanding the types of information we gather and the methods by which we collect them is crucial for our users. Here, we detail both the personal and non-personal information collected when you interact with MyCityMerch.

Types of Information Collected

Personal Information:

This refers to information that can be used to identify you personally. We collect personal information in several ways:

• Account Registration and Order Placement: When you register for an account or place an order, we collect information such as your name, email address, billing and shipping addresses, payment details, and telephone number. This information is essential for processing transactions, delivering orders, and communicating with you about your purchases.
• Customer Support and Inquiries: When you contact our customer support or make inquiries, we may collect additional personal information you provide, such as feedback and contact details, to assist you effectively.

Device Information:

When you visit our website, we automatically collect certain information about your device, including:

• Web Browser and IP Address: Information about your browser type, IP address, and some of the cookies installed on your device.
• Site Interaction Data: How you interact with our site, including the pages you visit, the products you view, search terms that brought you to our site, and information about how you navigate and interact with the Site.

How We Collect Information

We collect information in the following ways:

• Directly from You: Most of the personal information we collect is given to us directly by you, either by filling out forms on our site (such as signing up for an account or placing an order) or by communicating with our customer service team.
• Automatically as You Navigate the Site: We collect device and interaction data using cookies, log files, web beacons, tags, and pixels. These technologies help us gather information about your browsing behavior and preferences.
• Third Parties: Occasionally, we may receive information about you from third parties, such as our payment processing partners or marketing affiliates. This information is used in accordance with the purposes outlined in this policy.

Use of Cookies and Other Tracking Technologies

We employ various tracking technologies, such as cookies and web beacons, to collect information about your activities on our site. These technologies help us understand your preferences, improve your user experience, and tailor our interactions with you, including providing personalized advertising. For detailed information on how we use these technologies and how you can opt-out, please refer to the relevant sections of this policy. Learn more about our use of these technologies by visiting our Cookie Policy.

Consent for Collection

By using our website, registering an account, or placing an order, you consent to the collection and use of your personal and device information as described in this policy. We commit to collecting only the information necessary for the purposes stated and to respecting your choices regarding the use of your information.

Use of Information

At MyCityMerch, we are committed to using the information we collect from our users responsibly and with respect for their privacy. This section explains how the personal and device information we gather is used to provide, enhance, and personalize our services, as well as to operate our business effectively.

How We Use Your Information

To Provide and Manage Our Services:

• Order Fulfillment: We use your personal information to process and fulfill orders, including payment processing, shipping, and providing order confirmations and invoices.
• Customer Support: Your information allows us to respond to your inquiries, provide customer support, and resolve any issues you may encounter with our services.

To Improve and Optimize Our Platform:

• Site Functionality: Device information helps us diagnose technical problems, administer our site, and improve the functionality and user experience of our website.
• Analytics and Performance: By analyzing how users interact with our site, we can identify trends, monitor performance, and make informed decisions to enhance our services and products.

For Communication and Marketing:

• Updates and Promotions: With your consent, we use your information to send updates about new products, promotional offers, and other news about our company. We aim to provide you with relevant and personalized marketing communications.
• Feedback and Surveys: Occasionally, we may use your information to request feedback or participate in surveys to help us improve our offerings and services.

To Ensure Security and Prevent Fraud:

• Risk Assessment: Information such as device data and IP addresses are used to identify and mitigate potential security risks and fraudulent activities, protecting both our users and our business.

Legal Compliance and Enforcement:

• Regulatory Obligations: We may use your information to comply with legal and regulatory requirements, including responding to lawful requests for information by authorities.

Personalized Experiences and Advertising:

• Targeted Advertising: We use information about your interactions with our site, and with your consent, to show you targeted advertising that is more aligned with your interests.
• Customization: Your information helps us tailor your experience on our site, from personalized product recommendations to content that matches your preferences.

Data Analysis and Business Insights:

• Market Analysis: Aggregated and anonymized data is used for business analysis, market research, and internal reporting to develop new products, improve our services, and inform our marketing strategy.

Legal Basis for Processing

We rely on the following legal bases for processing your personal information:

• Consent: We rely on your consent to use your personal information for marketing and personalized services.
• Contractual Necessity: Information is used to fulfill our contractual obligations to you, such as completing your orders.
• Legitimate Interests: We use information for our legitimate business interests, including improving our services, protecting against fraud, and complying with legal obligations.

Sharing Your Information

As detailed in the "Sharing of Information" section, we only share your information with third parties when it is necessary for the provision of our services, by law, or with your explicit consent.

Sharing of Information

MyCityMerch values the trust our users place in us when they provide us with their personal information. This section details our practices regarding the sharing of information with third parties. We are committed to maintaining transparency in our operations and only share information in ways that are described in this privacy policy, with your consent, or as required by law.

Marketing and Advertising Partners

We share limited information with marketing and advertising partners to conduct targeted advertising, ensuring that you receive ads that are more relevant to your interests. This includes sharing anonymized or pseudonymized data that helps these partners deliver ads across various platforms, such as social media or search engines.

Compliance with Laws and Law Enforcement

MyCityMerch may disclose your information to third parties if we believe that such action is necessary to comply with a legal obligation, protect and defend the rights or property of MyCityMerch, prevent or investigate possible wrongdoing in connection with the Service, protect the personal safety of users of the Service or the public, or protect against legal liability.

Business Transfers

In the event that MyCityMerch is involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.

User Consent and Opt-Out Options

We respect your privacy choices. Where your consent is required for sharing your personal information with third parties, we will seek your explicit consent. Additionally, we provide you with opt-out options for marketing communications and targeted advertising as detailed in the "User Rights and Choices" section of this policy.

Aggregated and Anonymized Data

We may share aggregated or anonymized information that does not directly identify you with partners or for public reports. Such information may be used to show trends or product popularity without compromising individual privacy.

User Rights and Choices

At MyCityMerch, we believe in empowering our users with control over their personal information. Depending on your location and subject to applicable law, you may have the following rights regarding the personal information we hold about you:

• Access: You have the right to request a copy of the personal information MyCityMerch holds about you.
• Correction: You can request that we correct or update any inaccurate or incomplete personal information.
• Deletion: You may ask us to delete or remove your personal information when there is no compelling reason for its continued processing.
• Objection and Restriction: You have the right to object to our processing of your personal information or ask us to restrict processing in certain circumstances.
• Portability: Where applicable, you may request the transfer of your personal information to another party.
• Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the contact details provided below. Please note that we may ask you to verify your identity before responding to such requests.

Opt-Out Choices

You have choices regarding the use of your information for marketing and advertising purposes:

• Targeted Advertising: You can opt-out of targeted advertising using the links provided in the "Sharing of Information" section.
• Marketing Communications: If you no longer wish to receive marketing communications from us, you can opt-out by using the unsubscribe link in the emails we send or by contacting us directly.

Consent and Changes to Privacy Policy

Obtaining Consent: MyCityMerch obtains consent to process personal information where required by law. Consent is obtained explicitly through affirmative actions, such as checking a box on our website or providing personal information for specific purposes like marketing or account registration.

Changes to Our Privacy Policy: We may update this privacy policy from time to time in response to changing legal, technical, or business developments. When we update our privacy policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material privacy policy changes if and where this is required by applicable data protection laws.

You can see when this privacy policy was last updated by checking the “last updated” date displayed at the top of this policy.

Contact Information

For any questions or concerns regarding your privacy and the personal information we hold, please contact us:

Email: For email inquiries, reach out to us at privacy@mycitymerch.com.

Physical Address: You can also send mail to our physical address at 3400 Cottage Way, Ste G2 #13042, Sacramento, California 95825, USA.

Phone Number: For direct communication, call us at 877-740-5795 (9am-5pm PT Monday-Friday).

Please address all inquiries and correspondence to "Privacy." We are committed to responding to privacy concerns and inquiries promptly and with the respect for your privacy that you deserve.